South Africa Search Engine Optimization

South Africa – Our Competitive Organic Search Engine Marketing Strategy

As part of’s competitive search engine optimization strategy, organic search engine optimization (SEO) plays a crucial role in improving the website’s ranking in South-African search engine results pages (SERPs)…

South Africa Search Engine Optimization is proud to boast a wealth of expertise in the field of search engine optimization (SEO). Our team of founders and strategy experts have been working in the competitive realm of search engine marketing for over 30 years, across a variety of industries, some even more competitive than the tourism industry.

From the ground up, has been constructed with the aim to rank within the top ten search results for competitive terms related to our clients. Our goal is to achieve a number one ranking for any keyword that potential clients may search when looking for accommodation, tourist information, or adventures within the South African tourism market.

Our expertise and proven track record in SEO are a fundamental aspect of the building blocks that make up the tourism and travel site. This competitive advantage provides our clients with the ability to be found on the internet, thereby attracting more clients to their sites and services. We consider this to be one of the greatest advantages that offers to our clients.

As part of’s competitive search engine optimization strategy, organic search engine optimization (SEO) plays a crucial role in improving the website’s ranking in South-African search engine results pages (SERPs) for specific keywords or phrases related to South Africa. This can be achieved by implementing various tactics such as keyword research, on-page optimization, content creation and building backlinks, to make the website more attractive to South-African search engines.

The goal of this organic SEO strategy is to increase the quantity and quality of traffic to from South-African search engines. One of the main advantages of this organic SEO strategy over pay-per-click (PPC) search engine marketing is that it is more cost-effective in the South-African market. By implementing organic SEO tactics, can achieve a higher ranking in SERPs without having to pay for each click. Additionally, this organic SEO strategy can also help to build trust and credibility with potential South-African customers, as they may view a website that appears at the top of organic search results as more authoritative and trustworthy.

Organic SEO also allows for more targeting and personalization for the South-African market as it is based on the user’s query and the website’s content, whereas PPC can be more generic.

Ranking on the first page of search engines means that a website appears within the first ten results of a search engine’s results page (SERP) for a specific keyword or phrase. For, ranking on the first page of search engines for competitive keywords such as “accommodation” or “tourism activities” in specific cities, provinces or even countries, would give the website a competitive advantage over other travel websites.

This is because when a user searches for a specific keyword, they are more likely to click on a website that appears on the first page of search results. By appearing on the first page, would be more visible to potential customers, which would increase the likelihood of them visiting the website and making a booking. Additionally, it  helps in boosting the website’s credibility and authority, which help in building trust with potential customers.

For our tourism clients, ranking on the first page of search engines provide them with more visibility and exposure to potential customers. This increase their chances of attracting more tourists to their accommodations or tourism activities. The more visibility the website has, the more likely it is that potential customers will find and book the specific accommodation or activity offered by our clients. It helps in providing the clients with the opportunity to reach out to a wider audience, giving them a chance to promote their services to a larger demographic.

When it comes to search engine optimization (SEO), the most important factor is the amount of traffic that a website receives. A website’s design and functionality may be impressive, but if it is not easily found by users, it loses its purpose, especially if the purpose of the website is to drive clients to the websites of our clients.

At, our primary focus is on driving clients to our clients’ sites and businesses. To achieve this, we ensure that our organic SEO strategy is professional and superior to that of our competitors in the travel industry. Additionally, we prioritize the user experience by making sure that our website offers value and is easy for visitors to navigate and find what they are looking for. Lastly, we also ensure that the website is visually pleasing and adheres to the best web coding principles and design concepts.

Our combination of professional, user-friendly and visually pleasing website is what sets apart from the competition. This is how we ensure that our clients will receive the most optimal results when it comes to driving traffic to their businesses through our website.

When you advertise on the website or become an accommodation or travel guide partner, the benefits outlined above will be included. The website is built on Ubuntu principles and operates on the principle that if our business is successful, our clients will also benefit. We believe in fostering a mutually beneficial relationship and understand that by helping each other succeed, we increase our chances of success as well.


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